Women.Weed.WiFi Feature in Terpenes & Testing Magazine

"Inclusivity" is a big buzzword in the cannabis industry--usually as it relates to hiring practices and ownership breakdowns. Often, representation in advertisements and promo material becomes the beginning and end of brands' efforts. One factor that's often overlooked by brands is how to be inclusive with the actual products brought to market including ingredients and application.

Did you know there are sociocultural connections between smell and experience? In the January/ February 2021 issue of Terpenes & Testing (now available online!) we get nerdy into the ways that certain scents and ingredients resonate with people from specific parts of the world, ancestral medicine, and how brands can be more mindful when creating products for BIPOC consumers.

View an excerpt below and follow the link below for the full article (pages 14-17 digital).

What are some ingredients that connect you to your homeland?